Sussex Darts logo


Sussex Darts Organisation


Branding Design




With the UKDA taking over the running of the national county league from the BDO, another county decided that they needed to change their county logo to make a new start.

The Sussex Darts Organisation (my county) came to me with a few ideas. Their current logo was in the same design as the defunct BDO.

They were thinking about a shield with a banner across the front. I changed the shield into the shape of a darts flight and added a faded dartboard pattern to the background of the shield. Red and blue colours were tried and they eventually went with blue to match the colours of the Sussex county flag. The Martlets birds from the Sussex county flag were also introduced to mark its authenticity.

They have already introduced the logo onto their website and social media, as well as started the creation of their county stage setup.

Sussex Darts logo for the stage setup


Sussex Darts Logo 2021