UKDA (United Kingdom Darts Association)
In May 2020 a big decision was brewing in the darting world. The BDO (British Darts Organisation) seemed to be in trouble, and the UKDA were poised to take grassroots darts into a bright and clear future through the County Darts system.
Obviously the UKDA is still in its early phase and no guarantee of success, but i was contacted by a friend who is well known in the darts circle asking for a few ideas for a new logo for the UKDA.
Their current logo looked a bit bland (see picture) so it needed something that would stand out, and something for people to remember and easily recognise.
I came up with 4 ideas using the Union Flag colours of blue & red, and styling with darts related shapes (dartboard, flights).
After passing them over to my contact they decided to go with option 1 with just a few minor adjustments.
Once the adjustments were done and agreed, the final design was given over, supplied as png images with transparent backgrounds, and pdfs of all the versions.
A UKDA Brand Guidelines toolkit was also designed (below), detailing how to use the logo and how not to use the logo.